During the day I'm a mild mannered investment writer (you can see my articles by clicking the Motley Fool link there over on the right), but after noon I turn into a full-fledged home haunter. Okay, maybe half-fledged.
However, today while researching a company, I came across an Associated Press story discussing retail same store sales. Comps, as they're known in the business (for "comparables"), are an important metric for companies because it lets investors know what kind of growth they're getting from actually running their business and not buying up competitors or opening new stores.
They listed the September comps for The Gap (down 4%), The Buckle (up 13%), TJX (+4%), and a company I never heard of before -- Zombies Inc. (same store sales were up 10.1%).
I can't decide whether the writer was just being cheeky, it being October and all, or whether this is a real company. I have a number of resources available to me to research businesses, and none of them list Zombies Inc. as a business. I found a Triathlete Zombie Inc. (a bike shop), a band called Zombie Inc., and a video game developer, also going by Zombie Inc. (but also known as Zombie Studios), but no clothing retailer called that.
The funny thing is, a bunch of other media outlets picked up the AP story and ran it verbatim, Zombie Inc. reference and all (if you think the media aren't just sheep, think again).
Now I do think the reporter was just having some fun -- I can't imagine a business named that would go unnoticed for so long -- but in the event I've missed a new retail outlet, please let me know.
2 hours ago